Frisk wanted to launch their new Defensive pastilles in Belgium with a bang. Their pastilles contained extra vitamines and zinc, perfect for a health boost and to soothe sore throats. And where do you find sore throats? At music concert venues where people have been screaming their lungs out! So we designed six large eyecatching human billboards to distribute Frisk Defensive samples at the entrances of those venues. Together, we soothed 85.000 sore throats! In the second activation we stickered a subway with huge eyecatching illustrations.
